About Raving

Raving Consulting incorporated in 1998 and quickly established itself as the leader in results-driven strategic marketing and guest service training. Today the company is the most experienced full-service resource for the casino and hospitality industry. The company partners with casinos and gaming companies worldwide to strategically improve overall operations and profitability. In addition to its consulting work, Raving produces numerous educational conferences such as the long-running National Indian Gaming Analytics & Marketing Conference and generates several gaming publications, including Raving’s Strategic Solutions Magazine.

As of October 1, 2017, the company became a tribally owned business. Raving’s CEO, Deana Scott, along with her husband Brady Scott, an enrolled Coquille Tribal member, have purchased Raving from gaming industry veteran and company founder, Dennis Conrad.

Raving has worked at hundreds of commercial and tribal properties, and racinos throughout the U.S., Canada and internationally. Having trained and worked with thousands of casino employees from senior management to frontline staff, we believe in the importance of on-going education. From 360° property reviews, strategic planning and development to host & player development sales skills & training and marketing reinvestment projects, Raving has partnered with gaming organizations of all sizes to assist them in reaching their overall goals.

For the last twenty years, Raving has partnered with over 137 Tribal Nations and enterprises and 65 Commercial properties along with First Nations throughout Canada. We are extremely proud of our 64% re-engagement record. Our commitment to Indian Country creates the foundation of our Raving philosophy to enrich the lives of those we serve. We’ve been an active Associate member of the National Indian Gaming Association since 2002.

Raving is made of a key staff plus over 20 strategic partners giving our clients access to one of the most experienced and diverse groups in the industry. This expertise includes research, analytics, and technology to create solutions that increase engagement, F&B, compliance, HR, player loyalty, and ROI. We understand, from years of work in casino operations, the challenges that the gaming industry faces. Our strength comes from the rich background and experience of our team who has “chased lights,” managed high-performing marketing departments, “worked the stick” and have held titles such as General Manager, CMO, Marketing Director, Director of Player Development and Casino Owner. We bring the best of our experience and our knowledge to our clients and strategic partners with a true love and passion for the industry.

We believe in the spirit of giving and the importance of creating a positive impact on future generations. Through our partnership with the Notah Begay III Foundation, we are committed to using our relationships in gaming to raise funds and awareness for their critically important work addressing obesity and type 2 diabetes among Native American youth.